K.E.Y. PLATFORM 2013

Session Information

Plenary Session

Plenary Session
Key Anchor Michael Traem | Head of Advisory for Droege International Groupinfo
Opening Address Hong Sun Geun | Chairman of MoneyToday
Future Strategy Austan Goolsbee | Professor of the University of Chicago Booth School of Business, Former Chair of the White House Council of Economic Advisorsinfo
Qiangwu Zhou | Deputy Director General of Asia-Pacific Finance and Development Center
Karel Lannoo | CEO of the Centre for European Policy Studiesinfo

Winning6: Finance

Winning6: Finance
Measures against currency exchange risks
(Moderators: Seungho Lee | Head of International Financial Office, Korea Capital Market Institute)
Speech Speaker - Jacob Kirkegaard | Senior Associate, Peterson Institute for International Economics (PIIE)info
▶'Viewing exchange rate war 3.0'
• Directional fluctuations of major currencies and changes in the supremacy of key currency.
• Possibility of renmibi's internationalization.
• Changes in the dynamics between the major currencies.
Speaker - Seungho Lee | Head of International Financial Office, Korea Capital Market Institute
▶'The next global risk factors and the impact on the KRW exchange rate'
• Global economic condition after the financial crisis
• 3 Potential risk factors
• Impact on the KRW exchange rate and how to respond
Speaker Panelist - Dong-Il Kim | CIO-fixed income, Franklin Templeton Investment Koreainfo
- Jacob Kirkegaard | Senior Associate, Peterson Institute for International Economics(PIIE)info
- Seungho Lee| Head of International Financial Office, Korea Capital Market Institute
Speech Speaker - Hyo-Sang Ryou | Professor of Business School, Sookmyung Women’s Universityinfo
▶'The company's response strategy to changes in the foreign exchange market'
Winning6: Finance
Opportunities in alternative investment
(Moderator: Namuh Rhee|Senior Advisor. 47 Degrees North Capital Management)info
Speech Speaker - Kier Boley|Portfolio Manager, GAMinfo
▶'The fall and rise of hedge funds'
Speaker - Muj Ali | Managing Director, Mesirow Financial Hong Kong Limitedinfo
▶'The Value of Fund of Hedge Funds in the Hedge Fund Life Cycle'
• Today's Hedge Fund Enviroment
• Emerging Managers and to the Hedge Fund Life Cycle
• Risks of Emerging Managers and the Fund of Hedge Fund Value Add
• Fund of Hedge Funds vs. Single Hedge Funds
• Mesirow Financial: Who we are
Speaker - Steven Lee | Director of Marketing for Asia, Gottex Penjing Asset Managementinfo
▶'Single Strategy that Korean hedge funds should take notice'
• Portfolio management strategies for the success of a Single Strategy.
• Realities to the success of Single Strategy.
Speaker - Dongik Lee|CIO, Korea Investment Corporationinfo
▶'Current investment status of Korean hedge funds and proposal for a future investment model'
Speaker - Ben Way | Senior Managing Director, Macquarie Groupinfo
▶UNDERSTANDING INFRASTRUCTURE AND OPPORTUNITIES IN ASIA
Panel Discussion Commentary - Young Sik Yang|Head of Replacement Investment Department, National Pension Serviceinfo
Panelist - Young Sik Yang|Head of Replacement Investment Department, National Pension Serviceinfo
- Muj Ali|Managing Director, Mesirow Financial Hong Kong Limitedinfo
- Steven LeeㅣDirector of Marketing for Asia, Gottex Penjing Asset Managementinfo
- Dongik Lee|CIO, Korea Investment Corporationinfo
- Ben Way|Senior Managing Director of Asia, Macquarie Groupinfo

Special Lecture

Special Lecture
Speech Speaker - Won Soon Park|Mayor of Seoulinfo
▶'Creative Capitalism that Lays Golden Eggs'

Winning6: Adding Creatives to Captalism

Winning6: Adding Creatives to Captalism
Today and tomorrow of the social investment
(Moderator: Matthew Quint|Professor, Columbia Business School, Director, BRITE conference)info
Speech Speaker - Yannick L. Rault van der Vaart|CEO, Abramarinfo
▶'Social urbanism: Maybe the sky is not the limit'
Speaker - Caroline Forster|Deputy Chief Executive, Adventure Capital Fundinfo
▶'The role of the social venture capital for encouraging development of social enterprises'
• Overview of the social investment market in the UK and how social venture capitals is being used to support social enterprises
• How does the Social Investment Business (SIB) group make decisions on investments and what advantages are gained through those investments?
• What is an adequate ROI that SIB group seeks? - Introduce a case of a successful investment.
• What are the qualities should start-up social enterprises need in order to develop in the global market?
• What is the role of an investment industry to support social enterprise and what kind of support is needed from an administrative area?
Speaker - Quayle Hodek|CEO, Renewable Choice Energyinfo
▶'Renewable Choice Energy as a sustainable company'
• History of Renewable Choice Energy
• An opportunity field that had been acquired during the establishment period of Renewable Choice Energy and the meaning of the term 'social' within that field.
• Differentiation between Renewable Choice Energy and other companies in order to ensure financial stability.
• Supports from regional or legal communities.
• Vision of Renewable Choice Energy and strategies to reinforce the social impact.
Winning6: Adding Creatives to Captalism
The new business model: Sharing economy
(Moderator: JiHoon Chung|Director, Institute for IT Convergence, Myongji Hospital)info
Speech Speaker - Harald Heinrichs|Professor of Sociology, Lüneburg Universityinfo
▶'What is a sharing economy?'
• Definition of a sharing economy and an explanation to its background.
• Theoretical background of a sharing economy and the reason to its sustainability.
• Infrastructure that should be established for the sustainability of a sharing economy.
• Ethnic or communal traits in country or region that enabled a sharing economy.
• Case studies of the socialeffectsthat can be expected to the spread of a sharing economy.
• Expected effects and possibilities of a sharing economyby one's country or city's administrative philosophy?
• Role of the administration to sustain and succeed in a sharing economy.
• Role of the Internet in the diffusion of a sharing economy.
• Link between a business model of a sharing economy with the creative industries or the start-up of an ecosystem.
• Suggestions to the success of a sharing economy.
Speaker - In Dong Cho|Director-General of Seoul Innovation, Seoul Metropolitan Governmentinfo
▶Wrap-up& speech:'Creative social contribution of sharing economy'
Speaker - Hyun-Sook Kang|General Manager, CCKoreainfo
▶'Korea's view on Sharing Economy and CCKorea's new challenge'
• A start-up background and the history of the company.
• A business model such as a profit structure.
• Risks in the process of applying creative ideas in business studies and cases in overcoming risks, necessary resources, and trigger points, etc.
• Future vision (Sustaining the business model or a potential for change.)
• Distinctive management style or skill as a sharing company.
Q & A between speakers
- Professor Heinrichs Airbnb • SnapGoods • Quirky
Speaker Break
- Ole Ruch|Director for Northern Europe & Asia-Pacific, Airbnbinfo
- Ron J. Williams|CEO, SnapGoodsinfo
- Garret Van der Boom|Head of International Distribution, Quirkyinfo
- Robin Chase | Founder of Zipcarinfo
Discussion Session
(directed by Prof. Heinrichs)
In Dong Cho, Harald Heinrichs, Airbnb • SnapGoods • Quirky • Zipcar • Creative-Commons Korea

Winning6: The Greater China

Winning6: The Greater China
The opportunity of JV China 3.0
(Moderator: Yubo Zhou|Plan Dept. Manager, People's Daily Online Korea Ltd)
Speech Speaker - Yubo Zhou|Plan Dept. Manager, People's Daily Online Korea Ltd
▶'China Business Opportunities of 10 years in Xi Jinping period'
• Implication of 'China Dream' as named by Xi Jinpping Leadership
• Future trend of China consumer market changed by China dream
• Development direction of Western inland region development and opportunity area of foreign joint company
Speaker - Jianfeng Chen|CEO, Hexun.com
▶'Opportunity of Korea and China Collaboration in Internet Business'
• Status of China's internet business and future opportunity area
• New business model seek through Korea and China collaboration
Speaker - Zengyu Pang|Dean, School of International Education, Communication University of China
▶'Emergence of a new consumer class and the opportunities in the media and entertainment industry'
• Changes in Chinese consumers' attitude of accepting media and entertainment services.
• Market potential that has been enlarged in accordance to the changes in the media and entertainment.
• Media and entertainment field as well as the strengths of Korean companies that Chinese consumers should focus on in the next 5 years.
• A new business model beyond the media and entertainment service that is dependent on the Korean wave and its celebrities.
• Entry strategies that has been optimized to the changed media and entertainment market.
Speaker - Junyan He|Senior Vice President, Dongbei Securities
▶'Financial opportunities due to the urbanization of China'
• Opportunities in corporate finance that have been linked to the process of urbanization.
• R&R between joint venture partners to seize the opportunities of corporate financing.
• Opportunities of personal financial management in the growth of emerging consumer groups with urbanization.
• Selecting a joint venture partner and an ideal business process for opportunity acquisition.
Panel Discussion Panelist - Zhiyun Xin|Chief Compliance Officer, Essence Securities
- Jianfeng Chen|CEO, Hexun.com
- Zengyu Pang|Dean, School of International Education, Communication University of China
- Junyan He|Senior Vice President, Dongbei Securities
Winning6: The Greater China
Decoding hidden culture for high performance in China business
(Moderator: Chan Sun Hong|Editor in Chief, Industry Department of MoneyToday)info
Speech Speaker - Jaeyun Ryu|Researcher, Peking University of Social Scienceinfo
▶'Redefinition of China market type about localization and main lesson to Korean companies'
• Real meaning of localization in China
• Framework for business partnership set up
Speaker - Danyang Guo|Professor, Chinese Language and Culture, Communication University of China
▶'Dos and Don'ts: Business Code in China'
• Secret of guānxi (relationship)
• To communicate seamlessly with internal stakeholders.
• Understanding the regionalproperties of China's business partners.
Penal Discussion Panelist - Xiaoping Sun|Deputy Editor, Cultural Development Research Center of CUC
- Jaeyun Ryu|Researcher, Peking University of Social Science
- Danyang Guo|Professor, Chinese Language and Culture, Communication University of China

Winning6: Marketing

Winning6: Marketing
Capturing Frontier Market: ∫(Marketing) + ƒ’ (Consumer+Trend) (Moderator: Matthew Quint|Professor, Columbia Business School, Director, BRITE conference)info
Speech Speaker - Steve Chae | Senior Vice President, Templeton Asset Management, Ltd. Koreainfo
▶'Emerging market from perspective of capital market investors'
• New Emerging Market from perspective of Franklin Templeton Frontier Market section Doctor Mark Mobius Team
• Frontier country and region of growth in uncertainty circumstance in next 5 years
• Next 5 years' growth opportunity in frontier country
Speaker - Tara Hirebet|Head of Asia-Pacific, trendwatching.cominfo
▶'Insight on global consumer habits'
• New possible trend of habits that can be seen from global consumers in the next 3 years.
• Defining the main consumers of developed countries and the consumers of developing countries.
• Finding the big trend in the dominant habitof potential customers, regardless of developed and developing countries.
• The hidden needs that can be acquired from potential customers within the variation of trend.
• Acquiring the period of new possibilities that have been addressed as hidden needs to be commercialized by global or regional groups.* Insight to the formation of developed and developing countries' different main consumer group and based on this penetration, the workshop- based lecture will be provided in order to understand the marketing strategy and future consumer behavior for product planning.
Speaker Paul JH Kang|CEO, Big LEOsinfo
▶'Product/Service developing process on the base of 'Connectivity, Convergence, Creativity.'
• Reality of a convergence idea that could develop a spark, which is gained from the connection between the global markets
• Defining thesuccess factors of global companies, which are commercially successful with creative ideas.
• Case studies of creative products and service development process with a framework.
* Pass down the new paradigm of creative service and product developing that could exploit a global market in the age of global uncertainty.
* Audience will participate in the solution to collaborative product planning.
Speaker - Bogdan Geana|Senior Associate, Lippincottinfo
- Stefan Fillip | Senior Partner, Lippincottinfo
▶2 speakers' joint interactive speech: 'THE NEW RULES FOR BUILDING TOMORROW'S BEST BRANDS'
• Defining the secret to brand naming that had a breakthrough in the global market during the global financial crises.
• Introducing brand naming point of a new turning point after the global financial crises.
• Case Study: Successful strategies of brand naming.
• Strategic points of brand positioning that logically support the message of brand naming.
• Things that should be changed and should never be changed for successful brand positioning.
• Strategy establishment method, which are differentiated by industries such as finance, manufacture, startup, service, distribution and others. *on-site consulting- Case sharing.
Speaker - Ric Dragon|CEO, Dragon Searchinfo
▶Interactive speech:'Reality of methodology of SNS based high-tech Marketing communication'
It is essential to chase the SNS-based marketing communication trend in order to grasp the changes of marketing communication of the next generation. In accordance, the best advisor of SNS search will explain the successful strategies of SNS-based marketing communication.
• The practices in marketing communications that need improvement in order succeed in brand positioning for the use of SNS.
• Introducing a method of creative communication that is seen though case studies in advanced markets.
• Introducing the thought fragments and advicesthat can be given to Korean companies' SNS communications toward the global market.
• On-site consulting: Best combination of SNS communication (that can be thought up by the audience's companies).

Winning6: Energy

Winning6: Energy
Judo strategy on energy
(Moderator: Yubo Zhou|Plan Dept. Manager, People's Daily Online Korea Ltd)
Speech Speaker - Dong Won Kwak | Head of Strategy Advisors, Hongyuan Energy Technology Group
▶'Creative energy development as combination of the capital strength of China and Global business manner of Korea'
Winning6: Energy
Views on future energy
(Moderator: Yonghun Jung|Ministerial Counselor for Energy and Environment at the Ministry of Trade, Industry and Energy)info
Speech Speaker - James Brown|Managing Partner, EZNERGYinfo
Speaker - Quayle Hodek|CEO, Renewable Choice Energyinfo
Winning6: Energy
New world of energy and creative economy
(Moderator: Yonghun Jung|Ministerial Counselor for Energy and Environment at the Ministry of Trade, Industry and Energy)info
Speech Speaker - James SmithㅣProfessor, Southern Methodist Universityinfo
▶'The future brought by the Shale gas revolution'
• The Shale gas revolution from the U.S. changed the value chains in the global energy industry and features in relevant industries.
• Changes in the global geopolitical dynamics by the impact on the energy price fluctuation
• Analyze the impact on the relevant Korean industries
Speaker - DJ Kang | Senior Researcher (Ph.D), Smart Power Grid Research Center, KERIinfo
▶'Smart Grid and New Paradigm for Creative Economy'
Speaker - James Sweeney|Director of Precourt Energy Efficiency Centerinfo
Panel Discussion Panelist - Yonghun Jung l Ministerial Counselor for Energy and Environment at the Ministry of Trade, Industry and Energyinfo
- James SmithㅣProfessor, Southern Methodist Universityinfo
- James Sweeney|Director of Precourt Energy Efficiency Centerinfo

Winning6: Technology

Winning6: Technology
Innovation driven by Cloud & Big Data (Moderator: Young Jae Jang|Professor, College of Business of Korea Advanced Institute of Science and Technology, KAIST)info
Speech Speaker - Young Jae Jang|Professor, College of Business of Korea Advanced Institute of Science and Technology, KAISTinfo
• A general description of the management field where cloud computing and big data analytics can be applied and the expected effects when they are applied.
• Impacts on the relationship between the future consumer and the company.
• Key Point contents in the session.
• Key take-away the audience should focus on.
Speaker - Jacob Spoelstra|Global Head of R&D, Opera Solutionsinfo
▶'Customer Signal Hub Facilitates Rapid Deployment of Advanced Analytics At Major Airline'
• Why is it important to extract predictive information, or Signal from Big Data
• Definition of Signal and its application
• Legacy Analytics Application Development versus Signal Hub
• Customer Signal Hub: Providing Granular View of Customer
• Customer Signal Hub Utilized by Major Airline
Speaker - Chris Jang|Head of Korea, Amazon Web Servicesinfo
▶'Sharing the current situation in South Korea's Cloud based innovation and successful cases'
• Business line where the innovation is created by cloud-based technology.
• Business line where the representative companies in each industry are focusing on innovation and improvement by utilizing cloud technology.
• South Korean leading companies' expectational result through a combination of cloud technology.
• The difference between Korean companies and global companies in management innovation through the utilization of cloud technology.
• Risk factors of adopting the cloud computing technology.
• Industry and business model that can achieve the fastest performance from adopting the cloud-based technology.
Speaker - Abhishek Sinha|Business Development Manager, Amazon Web Servicesinfo
▶'How to grab insight on advanced analytics'
• The most advanced trend of utilizing the big data in each industry, including finance, manufacturing, and BI.
• Core tips for internalizing the characteristics of big data analytics.
• Successful case examples of the actual use of the AWS, and the outlook for areas where the big data can be spread through the examples.
Speaker MJ Kim | Head of New Biz Dev., FK BCG Corp.info
• A change of management from customer relations, risks, and users due to the increase of data in the financial sector
• Case study from leading financial entities.
Speaker Robert Yu | Director, YuYu Pharmainfo
Gavin Coombes|Asia-Pacific Regional Vice-President, Edelmaninfo
▶'Successful innovation story'
• Effectiveness of big data analytics in the plan for a new product.
• Actual corporate communication with utilizing the big data. Q&A for all speakers

Scenario Planning Workshop

Scenario Planning Workshop
Workshop Workshop Leader - Dong Won Kwak | Head of strategy advisors, Hongyuan Energy Technology Group
- Jong Duck Hwang | Head of Proton Network
- Sang Bae Lee | Journalist, MoneyToday

Closing Speech

Closing Speech
Speech Speaker - Jerome C. Glenn l CEO of the Millennium Projectinfo